Amazon’s best-selling personal brand book
Personal Branding For Brits
It’s not just for Brits of course. This book is for anyone who comes from a place where promoting yourself is frowned upon. There’s no bragging “Look at me, I’m the best thing since sliced bread!” going on here. Instead, it’s all about staying authentic and taking a subtle approach.
If you’re into DIY, working on your own brand couldn’t be simpler because Personal Branding For Brits takes you through a step-by-step process:
Step 1 – Define your brand
If you don’t know what your personal brand is all about, other people won’t know either. People can only buy your brand when it’s clear, consistent and authentic.
Step 2 – Check your brand
If your view of your brand doesn’t match others’ view, you can’t get their buy-in. However, if it’s closely aligned, you can be confident in what you’re selling.
Step 3 – Promote your brand
There’s no point keeping a good thing to yourself. By letting people know what you bring to the table and who’s bringing it, you increase your profile and people’s buy-in along with it.
Described by the IoD’s Director magazine as “a great solution to creating and promoting your personal brand while keeping your credentials intact”, Personal Branding For Brits is available in both paperback and ebook.
Don’t take their word for it though. You can download the first few chapters to have a read for yourself.
Download the first chapters FREEA fantastic insight into personal brand delivered by Jennifer to my HR team, peppered with humorous anecdotes, making it a very enjoyable day!
Dena Bond, General Manager – HR & Training, Toyota Financial Services
Jennifer was extremely engaging and insightful. Feedback from the delegates was universally positive and I certainly look forward to continuing to work with her.
David McGuirk, Partner, Eversheds Sutherland
Jennifer has a very refreshing approach to helping people build their personal brand. It’s not your usual “go and do this and you’ll be fine” approach, but a lot deeper and more personal.
Ian Turner, Head of People Development, Talk Talk
Jennifer balances strong expertise in her field with the pragmatism and flexibility to adapt to different industries and size and scale of organisations.
Rachel Cox, Group Head Of Talent, Arriva
Working with Jennifer allowed me to not only understand and hone my brand but importantly to learn how I could use it to help generate support and buy-in to help deliver critical strategic objectives.
Paul Hamer, CEO, Sir Robert McAlpine
Not only did Jennifer make us work harder than I expected but she forced us to challenge our own preconceptions. All the while we had a great deal of fun doing it.
Jonathan Moxon, MD, Societe Generale
Jennifer’s ability to rapidly identify our real needs and introduce a range of tools and techniques that could be put to use immediately was amazing and the impact on the team was palpable.
Scott Jarvis, Head of Talent & Learning, Harrods
