Leading personal brand expert and best-selling author
Never underestimate your personal brand
Jennifer Holloway doesn’t. Her own brand has played a major part in her career – starting with 15 years in PR, spent running press offices and dealing with journalists, and continuing today as she runs her own company.
How it all started
If ever there was a job where you needed to promote a personal brand, not just a corporate one, that was it. So she quickly learnt how to build relationships, get buy-in and stay on people’s radars in order to stand out from the press-office crowd. It worked and Jennifer got her stories (and herself) in the news – something that continues today with appearances on BBC radio and in The Telegraph, FT, The Guardian and Stylist magazine.
Growing the business
Since setting up her own business in 2008, Jennifer’s own brand has been exactly what people have been buying. (She’s often told she’s the epitome of what she teaches.) As a leading personal brand expert specialising in working with large corporates, she’s built a client list that includes FTSE 100 and global companies like Santander, Vodafone, RBS, Prudential, Asda and Atkins.
When she’s motivating large crowds as a business speaker, Jennifer’s ‘double espresso’ enthusiasm is contagious and leaves audiences’ heads buzzing with ideas to instantly improve their brands. As one person said, “It was by far the best personal branding talk I’ve heard…and I mean by far”, while another said it was “extremely thought provoking”. (Or as one person put it: “It was the kick up the backside I needed.”)
Coach and trainer
Whether working with people one-to-one as a specialist coach or in a workshop, Jennifer’s skill is pinpointing someone’s USP, then articulating their brand with some savvy wordsmithing to make it shine. Her style is frequently referred to as ‘straight-talking’ but always in her customers’ best interests. As one client from Microsoft said, “Jennifer’s style was very friendly and relaxed, yet her observations were sharp and accurate.”
In 2013, Jennifer wanted to make it easier for even more people to learn how to blow their own trumpet…without sounding like an idiot. So she wrote and published Amazon’s best-selling personal brand book: Personal Branding For Brits. (Or a more accurate title might be: Personal Branding For Anyone Who Comes From A Country Where Promoting Yourself is Frowned On.)
Outside work, Jennifer lives life at a much slower pace – pottering around the vegetable patch in her wellies, keeping bees and chickens, walking her dogs across the Yorkshire Dales, then ending the day with a well-earned glass of Rioja while listening to The Archers.
The session was extremely informative and shed a different perspective on how you can approach your own development and career. The team found it motivating and inspiring!Bree Goxhuli, HR Advisor, Harrods
Jennifer delivered hugely interactive workshop. Challenging, thought provoking and, essentially, very helpful in preparing me to present me. Her expertise to identify people’s uniqueness and present it with impact is a real skill.James Holdsworth, Senior Director, RBS
Jennifer’s style and approach are engaging and effective. She has a great presence that drives you to think about your personal brand [and] her candid and honest approach is both refreshing and thought provoking.Caroline Wood, HR Business Partner, Warburtons
As the great bard Robbie Burns said, “Oh would some power the giftie gie us, To see ourselves as others see us.” Jennifer gave my team a taste of that power in two brilliant sessions.Neil McIntyre, Head of Partnerships, RSA
Jennifer has provided fantastic support in both workshop and one-to-one formats for a number of people in our business, to support them on the next stage of their career journey.Sam Bowerman, Head of HR, RBS
Feedback included comments like: ‘I should have had this 10 years ago!’, ‘Fantastic, just what I needed’ and ‘Great content and delivery – should be mandatory for all professionals.’Nathan Deeming, Reporting & Analytics Manager at Yorkshire Water
It was extremely thought provoking material, relevant to everyone, with plenty to think about. Needless to say, I have been sure to recommend it to all the ‘sceptical’ individuals I work with.Alan Peabody, Senior Director, RBS