Personal brand specialist and author
Never underestimate your personal brand and the impact it has
Jennifer Holloway doesn’t. Her own brand has played a major part in her career – starting with 15 years in PR, running press offices and dealing with journalists then, since 2008, as the boss of her own company.
How it all started
If ever there was a job where you need to promote a personal brand, not just a corporate one, dealing with journalists is it. When Jennifer started her PR career she understood she had to get her contacts buying into her just as much as she had to get them buying into the story she was selling. So she quickly learnt how to build relationships, get buy-in and stay on people’s radars in order to stand out from the crowd. It worked and Jennifer got her stories (and herself) in the news – something that continues today with appearances on ITV News At Ten and BBC radio, plus in The Telegraph, FT, The Guardian and Stylist magazine.
Growing the business
Since setting up her own business in 2008, Jennifer’s own brand has been exactly what people have been buying. (She’s often told she’s a great advert for what she teaches.) As a leading personal brand expert specialising in working with large corporates, her client list includes some of the most recognisable brands in the world like HSBC, Vodafone, Tesco, Uber, Santander, Bupa, ITV and Harrods.
When Jennifer’s on stage motivating large crowds as a keynote speaker, her ‘double espresso’ delivery leaves audiences’ heads buzzing with ideas to instantly improve their brands. As one person said, “It was by far the best personal branding talk I’ve heard…and I mean by far”, while another said it was “extremely thought provoking”. (Or as one person put it: “It was the kick up the backside I needed.”)
Coach and trainer
Whether working with people one-to-one as a specialist coach or in a workshop, Jennifer’s skill is pinpointing someone’s USP, then articulating their brand with some savvy wordsmithing to make it shine. Her approach is frequently referred to as ‘straight-talking’ but always in her customers’ best interests. As one client from Microsoft said, “Jennifer’s style was very friendly and relaxed, yet her observations were sharp and accurate.”
In 2013, Jennifer wanted to make it easier for even more people to learn how to blow their own trumpet…without sounding like an idiot. So she wrote and published Amazon UK’s best-selling personal brand book: Personal Branding For Brits. (Though it’s not just for Brits and has sold thousands of copies worldwide.)
Outside work, Jennifer lives life at a much slower pace – pottering around the vegetable patch in her wellies, keeping chickens, walking her dogs across the Yorkshire Dales, then ending the day with a well-earned glass of Rioja while watching her favourite TV series RuPaul’s Drag Race.
The sessions were engaging, thought provoking and very popular amongst our learners. Jennifer’s approach is flexible, solutions focused and fun and her insight has added a huge amount of value.Nichola Swallow, Group Learning & Development Manager, Tesco
Jennifer’s session to our diversity and inclusion networks was engaging and interactive. Colleagues were buzzing after the event and Jennifer scored an awesome 4.64 out of 5 on our post event feedback survey!Elaine McKechnie, Senior Manager, Virgin Money
Jennifer is a master of personal branding and communication. She demystifies abstract concepts making them beautifully simple to understand, remember, and apply. All this peppered with anecdotes which make the sessions with her fun, engaging, and memorable.Marius Draghici, Finance Director, Apollo Global Management
Jennifer is knowledgeable, inspiring, relatable and funny. The 90 minutes absolutely flew by. I love her approach – it was insightful and thought provoking. I can’t recommend her highly enough!Lou Goodman, Marketing Director, Monster
We’ve had nothing but positive feedback from participants. Jennifer has been really flexible, designing new workshops to suit our growing needs. I’m looking forward to continuing to work with her in the future.Simmone Gardiner, People Development Executive, ITV
Her communication style and content is very engaging which is refreshing given our zoom fatigue! We will definitely be implementing some of the key learnings to help with our personal branding journey. Highly recommended!Benjawan Christen, Product Manager, Uber
Working with Jennifer was such fun. In a handful of sessions, I came away with a much clearer sense of who I am and what I have to offer the world, and some very practical techniques for conveying my strengths to those around me. I felt supported to be the best version of myself.Angela Hepworth, Commercial Director, Drax