Personal brand expert and author
Never underestimate your personal brand and the impact it has
Jennifer Holloway doesn’t. Her own brand has played a major part in her career – starting with 15 years in PR, running press offices and dealing with journalists, then since 2008 as the boss of her own company.
How it all started
If ever there was a job where you needed to promote a personal brand, running a press office was it. (Journalists can be a tough crowd.) So Jennifer quickly learnt how to build relationships, get buy-in and stay on people’s radars in order to stand out from the crowd. It worked and she got her stories (and herself) in the news – something that continues today with appearances on BBC radio and in The Telegraph, FT, The Guardian and Stylist magazine, among others.
Growing the business
Since setting up her own business in 2008, Jennifer’s own brand has been exactly what people have been buying. (She’s often told she’s a great advert for what she teaches.) As a leading personal brand expert specialising in working with large corporates, she’s built a client list that includes FTSE 100 and global companies like Santander, Vodafone, NatWest, Deloitte, Tesco, Harrods and Bupa.
When Jennifer’s on stage motivating large crowds as a keynote speaker, her ‘double espresso’ delivery leaves audiences’ heads buzzing with ideas to instantly improve their brands. As one person said, “It was by far the best personal branding talk I’ve heard…and I mean by far”, while another said it was “extremely thought provoking”. (Or as one person put it: “It was the kick up the backside I needed.”)
Coach and trainer
Whether working with people one-to-one as a specialist coach or in a workshop, Jennifer’s skill is pinpointing someone’s USP, then articulating their brand with some savvy wordsmithing to make it shine. Her approach is frequently referred to as ‘straight-talking’ but always in her customers’ best interests. As one client from Microsoft said, “Jennifer’s style was very friendly and relaxed, yet her observations were sharp and accurate.”
In 2013, Jennifer wanted to make it easier for even more people to learn how to blow their own trumpet…without sounding like an idiot. So she wrote and published Amazon’s best-selling personal brand book: Personal Branding For Brits. (Though it’s not just for Brits and has sold thousands of copies worldwide.)
Outside work, Jennifer lives life at a much slower pace – pottering around the vegetable patch in her wellies, keeping bees and chickens, walking her dogs across the Yorkshire Dales, then ending the day with a well-earned glass of Rioja while listening to The Archers.
A fantastic insight into personal brand delivered by Jennifer to my HR team, peppered with humorous anecdotes, making it a very enjoyable day!Dena Bond, General Manager – HR & Training, Toyota Financial Services
Jennifer was extremely engaging and insightful. Feedback from the delegates was universally positive and I certainly look forward to continuing to work with her.David McGuirk, Partner, Eversheds Sutherland
Jennifer has a very refreshing approach to helping people build their personal brand. It’s not your usual “go and do this and you’ll be fine” approach, but a lot deeper and more personal.Ian Turner, Head of People Development, Talk Talk
Jennifer balances strong expertise in her field with the pragmatism and flexibility to adapt to different industries and size and scale of organisations.Rachel Cox, Group Head Of Talent, Arriva
Working with Jennifer allowed me to not only understand and hone my brand but importantly to learn how I could use it to help generate support and buy-in to help deliver critical strategic objectives.Paul Hamer, CEO, Sir Robert McAlpine
Not only did Jennifer make us work harder than I expected but she forced us to challenge our own preconceptions. All the while we had a great deal of fun doing it.Jonathan Moxon, MD, Societe Generale
Jennifer’s ability to rapidly identify our real needs and introduce a range of tools and techniques that could be put to use immediately was amazing and the impact on the team was palpable.Scott Jarvis, Head of Talent & Learning, Harrods