“I need more gravitas.”
When it comes to personal brand, one of the most common goals for business leaders is to increase their gravitas. (Along with popular requests such as “I need more buy-in from my team” and “I need to raise my profile in the company”.)
One-to-one coaching can deliver all of those – and more. Although the goals may be similar, the people concerned aren’t, so each individual coaching programme is tailored to fit.
- If someone needs to add a bit of polish and substance to their delivery, they’ll learn practical tips and techniques for promoting their brand in a positive, yet subtle, way – whether in the office, out and about or online.
- If someone needs help understanding their reputation and its impact they’ll receive honest feedback on how they’re perceived by others…the good, the bad and – if necessary – the downright ugly.
- If someone needs help working out how to stand out from the crowd, they’ll understand themselves in a way that emphasises their individuality and lets their talent shine.
Kate was a recently-promoted director who used her personal brand to communicate more authority in what she said and did.
Her previous management style was to be ‘one of the gang’ but feedback from her peers and team revealed they wanted to see more gravitas. By understanding what made her tick, she approached her role differently (while remaining authentic) and now offers a more balanced brand.
Martin was a senior director who used the insight he gained into how he was perceived by others to adapt his behaviour and get a more positive response from his audiences.
Having previously prided himself on his straight-talking approach (which was seen as blunt and aggressive by colleagues), he learnt how to deliver the same message in a different way, while losing none of his impact.
Alistair was an operations director who modified his behaviour and communication to get better buy-in to his personal brand from key stakeholders in eight countries.
By understanding the cultural differences of his audiences, and the impact his existing approach was having, he was able to flex his delivery, improve relations and do his job more effectively.
Jennifer has provided fantastic support in both workshop and one-to-one formats for a number of people in our business, to support them on the next stage of their career journey.Sam Bowerman, Head of HR, RBS
Jennifer is great for getting results with people who need to improve their profile and influencing skills. She really challenges people she works with, all the while reinforcing their self-confidence.Jo Smedley, Leadership Development Manager, Arla
Jennifer’s style was very friendly and relaxed, yet her observations were sharp and accurate. I really enjoyed her infectious laughter, no-frills attitude and great results.Miha Kralj, Senior Technology Director, Microsoft
Jennifer provided extremely useful, practical and implementable help and support, enabling me to build the output of the sessions into my daily work and beyond.Stefan Masuhr, COO, RBS
I found Jennifer to be insightful, authentic and the working sessions were a very positive experience. Expect to learn something about yourself. Expect to be better for it.James Inge, Information Management Leader, BAE Systems
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