It’s a no-brainer
Most companies say their greatest asset is their staff – maybe yours is the same? Nurturing that talent now definitely pays dividends down the line, or to quote Richard Branson: “Train people well enough so they can leave, treat them well enough so they don’t want to.”
There are lots of reasons staff can give for needing a bit of self-development (see if any of these ring a bell):
- They want to feel more confident and better understand who they are.
- They want to make the right impression first time.
- They want insight into their reputation and how they’re seen by others.
- They want to have more impact and create a positive impression.
- They want to raise their profile (without coming across as arrogant).
- They want to promote themselves to get that next job.
- They want better buy-in to them as a leader in the business.
And you won’t be surprised to learn that personal branding ticks each and every one of those boxes – at every level in business, from the sagest CEO to the greenest graduate.
It might be that a seminar covering the basics is in order. Or a workshop to start people thinking about their own brand. Or some one-to-one coaching to help an individual dig really deep into what makes them tick. Or some training as part of outplacement support.
Whichever way it’s delivered, personal branding can offer a whole lotta benefits to a business.
Jennifer delivered hugely interactive workshop. Challenging, thought provoking and, essentially, very helpful in preparing me to present me. Her expertise to identify people’s uniqueness and present it with impact is a real skill.James Holdsworth, Senior Director, RBS
Jennifer’s style and approach are engaging and effective. She has a great presence that drives you to think about your personal brand [and] her candid and honest approach is both refreshing and thought provoking.Caroline Wood, HR Business Partner, Warburtons
As the great bard Robbie Burns said, “Oh would some power the giftie gie us, To see ourselves as others see us.” Jennifer gave my team a taste of that power in two brilliant sessions.Neil McIntyre, Head of Partnerships, RSA
Jennifer has provided fantastic support in both workshop and one-to-one formats for a number of people in our business, to support them on the next stage of their career journey.Sam Bowerman, Head of HR, RBS
Feedback included comments like: ‘I should have had this 10 years ago!’, ‘Fantastic, just what I needed’ and ‘Great content and delivery – should be mandatory for all professionals.’Nathan Deeming, Reporting & Analytics Manager at Yorkshire Water
It was extremely thought provoking material, relevant to everyone, with plenty to think about. Needless to say, I have been sure to recommend it to all the ‘sceptical’ individuals I work with.Alan Peabody, Senior Director, RBS
Jennifer has a straight to the point attitude, sharp and clear messages, but always gentle and empathetic in the format. She gave participants information they could use right after the sessions.Emine Bozdogan, Global Procurement Manager, Vodafone
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